If you’re tightening your wallet for holiday shopping this year, you won’t be alone. Cotton Incorporated’s annual Lifestyle MonitorTM survey found consumers decreasing their gift-giving budget 8% this year, from $914 in 2023 to $844 now. Doug spoke with Katherine Bruce, Ph.D., Manager of Market Insights, Cotton Incorporated, about the findings from this annual survey. LifestyleMonitor.CottonInc.com