Doug and his guests talked about how approximately 2 million Americans live with moderate to severe plaque psoriasis, a condition that causes dry, itchy, scaly patches (or plaques) to form across the skin. Bristol Myers Squibb launched “SO, Have You Found It?” – a campaign that encourages those with moderate to severe plaque psoriasis to advocate for their health and openly discuss their condition and treatment options with their dermatologists while shifting perspectives towards empowerment and self-advocacy.