Photo: VikaValter / E+ / Getty Images
(Des Moines, IA) -- The oldest, largest, and longest recreational bicycle touring event in the world has unveiled its theme for next year. The 53rd edition of RAGBRAI will roll across Iowa from July 18 to 25, 2026, with the theme “Iowa Classic.”
The new logo features an iconic Iowa water tower—symbolizing the kind of small-town destination riders look for on the horizon. RAGBRAI organizers say it’s a nod to the timeless charm of the ride and the communities it connects.
Merchandise featuring the new logo is now available at RAGBRAI.com, and registration opens this Saturday. The 2026 route will be officially announced on January 24th.