So Burger King coined the phrase "Have it Your Way" but McDonnald's is taking a cue from them...
From the Boston Globe:
The giant chain next Tuesday plans to operate what it calls a “customized digital Big Mac ATM” at its 540 Commonwealth Ave. location in Kenmore Square. Between 11 a.m. and 2 p.m., the high-tech vending machine will dispense Big Macs — at no charge.
But that doesn’t mean lunch will be free. To get a Mac Jr. or a Grand Mac — both new sizes — customers will have to enter their Twitter handles on the machine’s touchscreen. Before they can even take a bite out of a burger, the machine will generate a tweet from their personal account that reads: “Check out the new Big Mac.”
The machine is being used primarily as a marketing tool, not the first step toward employee-less McDonald’s restaurants.