Iowa State fan Carson King’s viral fundraiser has now surpassed $1 million in donations for the University of Iowa Stead Children’s Hospital.
King brought a sign to the College GameDay broadcast at the Iowa-Iowa State game asking for more Busch Light Beer through the app - Venmo.
After hundreds of people started donating money through the sign's TV appearance, Anheuser Busch and Venmo pledged matching contributions.
As of Sunday morning, $313,000 has been donated to King’s Venmo, bringing the total with matching contributions to at least $1 million.
King has been featured on national TV, including on NBC’s Today and Nightly News, ESPN, CNN, Fox News and Good Morning America.
Anheuser Busch called King an “Iowa Legend,” and has produced cans of Busch Light Beer his face on them.
His account will accept money until the end of September.
Venmo is a mobile payment service owned by PayPal