Dozens of Iowa Businesses Showcase Innovation Expo

CEDAR RAPIDS, Iowa (KCRG) - Five Iowa startups had the chance to pitch their ideas to a panel of experts Wednesday afternoon.

It's part of this year's Innovation Expo at the Double Tree. In a "Shark Tank" style set-up, the expo brought together entrepreneurs where they got the chance for feedback and support. Dozens more also showcased their own products in the convention. One business owner told TV9, she's grateful for the networking opportunity.

"It's super important to get our brand name out there," said CocoRoo Owner Jill Howarth. "We're a small, woman-owned business competing with people who have millions and millions of dollars in marketing and we don't have that so these sort of events where locals come and can spread the word is very important to our business."

Curt Nelson, the president of "EDC," also spoke at the event.