Proceeds from 'The Wave' T-Shirts Benefit UIHC

DUBUQUE, Iowa (KCRG-TV9) -- A Dubuque man is raising money for the University of Iowa Stead Family Children's Hospital by selling shirts that commemorate a new football tradition.

Connor Weitz (middle), former University of Iowa basketball player Peter Jok (left), and Hy-Vee representatives donate $4,000 to the University of Iowa Stead Family Children's Hospital on Wednesday, Sept. 12, 2018. (Jeremy Vallin, Zoarc)

Connor Weitz started selling Iowa Wave t-shirts last year when the wave tradition at Iowa football games gained notoriety.

On Wednesday, Weitz, along with representatives from Hy-Vee, presented a check of $4,000 to the children's hospital.

He teamed up with Hy-Vee to sell his shirts at their stores in Dubuque.

Weitz is the owner of an athletic and lifestyle company called  Zoarc. He said supporting the hospital fits with his company and life mission of promoting health and positivity.

He said sales have grown a lot since last year.

"It wasn’t big at first, you know, so it was like me just outside of Kinnick Stadium selling some t-shirts, or just kind of here and there had some friends that would buy some," Weitz explained.

In addition to the $4,000 he donated on Wednesday, he gave $2,000 to the hospital last year.

Weitz said growing interest has allowed him to expand the Iowa Wave apparel.

"We’ve expanded into long sleeves, hoodies, and kind of just doing different colors now," he said. "It’s been a lot of fun.”